How to Predict Trends Before They Happen
by G.B. Oliver ★ THIS BLOG POST MADE THE NY TIMES – THIS WEEK IN SMALL BUSINESS In December, Pantone chose Emerald Green to be its color of the year. Do you think it had anything to do with the fact...
View ArticleEasy Ways to Find Out What Your Target Market Wants With Google Autocomplete
by G.B. Oliver A simple test to know if you are offering products that people want and/or need is to use the auto complete feature of search engines, such as Google and Bing. Try to do this every six...
View ArticleProduct Trends 2014: IKAT
by Gail Oliver, Small Business Marketing Consultant When looking at the new 2014 spring arrivals in fashion and home goods, one trend continues to stand out – Ikat. Ikat is an Indonesian motif,...
View ArticleProduct Trends 2014: Cats
by Gail Oliver, Small Business Marketing Consultant Cats are big. Whether it is products for cats, products with cats, cats are everywhere. From the Grumpy Cat craze to the very trendy $595 Charlotte...
View ArticleHot Product Trend 2014: Maps
by Gail Oliver, Small Business Marketing Consultant Everywhere I look, someone is putting a map on something. From baby onesies to jewelry, maps are a hot retail product trend in 2014. Why Are Maps So...
View ArticleHas Your Business Jumped on the Annual “Pumpkin Spice” Trend?
by Gail Oliver, Small Business Marketing Consultant As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003,...
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